Erica Ciporen Consulting LLC
I’m very pleased to announce that on Monday, November 4th, I’ll be a guest speaker in Natalie Canavor‘s Public Relations Writing Seminar I at the NYU School of Continuing and Professional Studies. The class is made up of students in the M.S. in Public Relations and Corporate Communication program. I’ll be presenting on the topic of Social Media Strategy.
In the past, PR traditionally consisted of a largely one-way flow of information in the form of press releases. It was distinct and separate from marketing and advertising. Social media has changed the way brands communicate and how brands want to be seen and heard. PR practitioners are now utilizing social media as an integral part their PR campaigns. In fact, in order to be desirable to employers, these days PR professionals need to be well-versed in social media and even have a significant professional social media presence for themselves, their own digital brand.
I’m excited to contribute to this important partnership between the worlds of social media and PR, and am honored to be asked to speak by Natalie especially, given her incredible stature in the field.
About Natalie Canavor:
Natalie has worked as a journalist, magazine editor, corporate communicator and copywriter. She is now a consultant and business writer whose publications, articles, websites and video scripts earn international awards. Her features have appeared in a wide range of print and online media, ranging from regional business publications to national magazines and The New York Times. Natalie created 4 national magazine startups, and served as executive director of communications for New York State’s largest educational agency. Her commercial clients include the YWCA-USA, CBC Media, Ben-Gurion University of the Negev, Stony Brook University, Options for Community Living and LK Daily Money Management. She authored a successful book on marketing for photographers, and often leads custom workshops on writing-for-results. Her book The Truth About the New Rules of Business Writing is on sale now.